Zündt Design Tracey Sims Designs

Something beautiful is about to take flight…

You're Invited to the World Premiere of The Hummingbird's Embrace!

Two brand-new creative books. One breathtaking collection. And a very special invitation from Tracey and Urban.

Join Tracey Sims-Paterson and Urban Zündt LIVE as they reveal their latest creative collaboration.

Discover how original botanical artwork has been transformed into an extraordinary collection of machine embroidery, fabric painting and sewing projects.

For the very first time, you'll get to explore TWO beautiful new publications, discover the stories and techniques behind the designs, and see the complete collection unveiled before the books officially go on sale.

And yes… there may be a lovely little surprise waiting for you when we open the doors!

This is a FREE online event, and we'd love you to join us.

When:
🇦🇺BrisbaneThu 29 October6:00 AM
🇺🇸Las VegasWed 28 October1:00 PM
🇨🇭ZurichWed 28 October9:00 PM
Where:Live online via Zoom
Cost:Absolutely FREE!
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Yes! Save My Seat for the Big Reveal →

A Little Bird Told Me Something Wonderful Was Coming…

Hummingbirds and flowering fuchsias embroidered on a dark background

If you've ever admired one of Tracey's beautiful floral creations and wondered how a piece of artwork makes its way from an original drawing to a finished embroidery project, you're going to love this.

Tracey and Urban have been working together on something rather special.

Inspired by the delicate beauty of hummingbirds, the graceful forms of foxgloves and fuchsias, and the wonderful possibilities of combining artistry with machine embroidery, they've created an entire world of projects to explore.

And they haven't stopped at just one book.

They've created TWO!

Front cover of The Hummingbird's Embrace project book

The Hummingbird's Embrace

Filled with gorgeous, practical projects that allow you to bring the artwork into your home and everyday life.

Front cover of The Hummingbird's Embrace Quilt book

The Hummingbird's Embrace Quilt

Something quite spectacular: a complete embroidered quilt that brings the entire theme together.

We've kept the full collection under wraps for long enough. Now it's time to share it with you.

And what better way than to invite you to join Tracey and Urban for a very special live celebration?

Count Me In! I Want to See the Reveal →

Here's What You'll Discover During Our Live Premiere

This won't be an ordinary book presentation. Think of it as being invited into Tracey and Urban's creative studio, where you'll get to see how their ideas, techniques and years of experience come together.

Delicate pastel fuchsias and leaves on embroidered fabric

1Where the Magic Begins…

Discover the inspiration behind The Hummingbird's Embrace as Tracey shares the original artwork, floral details and creative ideas that brought this beautiful collection to life.

2From Artwork to Embroidery

Join Urban as he takes you behind the scenes of transforming Tracey's illustrations into intricate machine embroidery designs. See how a piece of artwork becomes something you can stitch, touch and create with yourself.

Finished hummingbird embroidered bag with golden zipper

3Seven Delightful Project Sections Revealed!

We'll open the first book together and explore its beautiful collection of projects, including:

  • Table placemats
  • Coasters
  • Decorative napkins
  • Wallet
  • Glasses case
  • Storage bag
  • Laptop bag

Just imagine the possibilities for your home, your sewing room or those special handmade gifts!

Back cover of The Hummingbird's Embrace Quilt book

4The BIG Quilt Reveal!

And then comes something we've been particularly excited to show you… A Hush of Flutter & Wings.

A magnificent 46 × 58-inch quilt that brings the hummingbird collection together with floral embroidery, decorative borders, fabric painting and beautiful finishing details.

We'll take you in close so you can appreciate the stitching, colours and artwork that make this project so special.

Front cover of The Hummingbird's Embrace project book Front cover of The Hummingbird's Embrace Quilt book

5The Complete Collection, and Your First Opportunity to Own It

Here's the part we know you're going to love. These aren't just books filled with pretty pictures.

The corresponding machine embroidery design files are included with the books, so you can actually recreate the projects for yourself!

During our live premiere, we'll officially release both publications and show you how to get your hands on the complete collection with a special bundle saving. The books will become available to purchase during the event, and you'll be among the first to see them, explore them and order them.

Yes! Save My Seat for the Big Reveal →

Meet Your Creative Hosts

Tracey Sims-Paterson

Artist, designer and passionate creative spirit

Tracey loves bringing together the worlds of textile art, machine embroidery, fabric painting and sewing.

Her enthusiasm for colour, flowers and beautiful detail is woven throughout The Hummingbird's Embrace, and she can't wait to share the finished collection with you.

Urban Zündt

Embroidery designer and digitising specialist

Urban brings Tracey's artwork to life through the precision and artistry of machine embroidery digitising, translating the original designs into stitches that embroidery enthusiasts can recreate on their own machines.

Together, Tracey and Urban will take you on a delightful journey from the first creative idea to the finished project. And knowing these two, there will probably be a few laughs along the way!

Whether You Love Embroidery, Sewing, Quilting or Simply Creating Beautiful Things…

There's something rather wonderful about seeing a design come together.

The moment an embroidery machine begins stitching…

The moment colour brings a flower to life…

Or that delightful feeling when you stand back, look at your finished project and think:

I made that!

That's what The Hummingbird's Embrace is all about. And we'd love you to be part of its official launch.

Free Live Event

Save Your Seat for Our FREE Live Online Premiere!

Register and we'll email you everything you need to join Tracey and Urban on the day.

You'll also receive a few lovely sneak peeks and event reminders in the lead-up to the big reveal.

When:
🇦🇺BrisbaneThu 29 October6:00 AM
🇺🇸Las VegasWed 28 October1:00 PM
🇨🇭ZurichWed 28 October9:00 PM
Where:Live online via Zoom
Cost:Absolutely FREE!

Yes! I'd Love to Join Tracey & Urban

Your Zoom link will be emailed to you

Your Zoom joining details will be delivered by email after registration. You can unsubscribe from marketing communications at any time.

One Last Thing…

We don't release a new collection like this every day.

Two books, a beautiful shared theme, a complete quilt, seven project sections and all those wonderful embroidery designs waiting to become something special.

It's been a lovely creative journey. And now we finally get to share it with you.

So pop your name down, put the date in your diary, make yourself a nice cuppa on the day and come and join us.

We can't wait to show you what we've created!

Love,

Tracey & Urban

Zündt Design

Yes, I'll Be There! →
Zündt Design

Embroidery designs for your embroidering machine. Zündt Design brings the art of swiss embroidery direct to you by download, project books, design kits and CDs.

Store Information

Zündt Design Ltd
5407 Marshall St.
Arvada CO 80002 USA

Zündt Design Ltd
Am Schilfgraben 1
Altenrhein 9423 Switzerland

 

Tracey Sims Designs
PO Box 7244
Sippy Downs Qld 4556 Australia